Grohe opens Milan showroom [Video]
24 July 2012 15:29 GMT
Grohe has announced the opening of its new Milan showroom with a short video to showcase the space and demonstrate the range of products on offer.
Located at Via Crocefisso 19 in the heart of Milan’s business district, the 600m2 showroom presents Grohe’s stylish designs for bathrooms and kitchens.
The relaxed atmosphere of the showroom, which extends over two levels, encourages visitors not only to obtain information on the global brand’s offerings but also to experience the products in real use.
On the ground floor, visitors can immerse themselves in the world of the Grohe Spa Collection and gain a hands-on impression of such product lines as Allure Brilliant, Grohe Ondus digital, the Rainshower F-Series and Veris F-digital and test the innovative Grohe Red and Grohe Blue kitchen systems. Numerous other highlights from the Grohe product universe can be found on the first floor, with each product reflecting a unique blend of quality, design, technology and sustainability.
“With established showrooms already in London and Paris, this new resource in Milan gives us another strategically important location in Europe where professionals and end customers can experience our products,” comments Grohe AG CEO David J. Haines. “Our Grohe showrooms are also featured alongside numerous other properties in our new reference book, which celebrates the diversity of contemporary architecture, interior design and water technology. As we continue to work with our partners on new directions and standards for the future, we are proud to once again present an impressive choice of iconic buildings that feature Grohe products.”
The new reference book entitled Water Enjoyment Volume 2: Sustainable Quality, Technology and Design is out now.