Toto launches first UK concept store
3 June 2010 GMT 12:30
Japanese luxury bathroom brand Toto has opened the doors to its first UK concept store in Clerkenwell, London.
Dedicated to displaying its revolutionary Total Bathroom philosophy and sophisticated products, the 300m2 custom-built store allows visitors to discover Toto’s popular washlets alongside its sleek new furniture collections.
Designed by Swiss architects MACH Architektur, the showroom includes fully working models that illustrate the advanced technology and refined style of the products. Amongst the range of sanitaryware on display is the latest design in the Toto collection, the Giovannoni Washlet. Designed by Stefano Giovannoni.
Jill Player-Bishop, General Manager of Toto in the UK, comments, “I’d like to feel that the new location in the heart of Clerkenwell and the non-conformist approach to this concept store will enhance the business and provide Toto with maximum exposure to key specifiers and architects in the area.”
The showroom is located at 140-142 St John Street, London, EC1.