Hip Hotels launch new music service

The Hip Hotels Music service uses an extensive collection of 10,000 licensed tracks, each cherry-picked by specialist music consultants and assigned into one of nine categories.

Ypma explains: “The music is chosen to reflect the design elements that have gone into a hotel. It’s not about pop music, compilation CDs or favourite tracks staff decide to play – it’s about the music guests would want to listen to and would expect to hear from a ‘hip’ hotel.”
 
With Hip Hotels Music, hoteliers can custom-create a music policy to reflect and reinforce the unique character behind the venue, which according to Ypma is an important facet of a hotel’s sensory branding.

He adds: “Hip Hotels Music is the antidote to the ‘one music fits all’ policy. It has been designed to reject the notion of standardisation, acknowledging that your hotel is an original in its own right – and this should be reflected with a bespoke music strategy. It echoes the same philosophy of individualism that first inspired the creation of the Hip Hotels book series 11 years ago.”

From a multi-zone music player, hoteliers can simultaneously play different tracks across designated areas where they want music to be heard. Alternatively, a single-zone music player can deliver output in one specific area. An easy-to-use scheduling facility enables category selections to be timetabled to change by the hour to appeal to the mood of the moment and time of day.

Installation of the Hip Hotels Music player is by a simple ‘Plug & Play’ device, while a broadband connection picks up information and music updates.

Hip Hotels Music is the latest extension in the Hip Hotels series, which credits acclaimed travel books, glossy magazines, an extensive photo library and website in its portfolio.

www.hiphotelsmusic.com