Such plans for art’otel Amsterdam – the tenth hotel in the chain – include some 100 guest rooms, an art café, and a ground-floor and basement public space dedicated to showcasing cultural and social activities.
 
The signing of the covenant enables Park Plaza Hotels to apply for all necessary planning permissions, with the hotel scheduled to open early 2011 in tandem with a huge city regeneration project that includes the local area surrounding the famous Kadaster building.
 
The iconic building, situated opposite the city’s Central Station, first opened its doors in 1920 and served initially as the head office of the Koninklijke Hollandsche Lloyd (shipping company). For the past several decades the city’s land registry office (‘Kadaster’) was the sole tenant of the building, until they relocated in 2004.
 
Boris Ivesha, President & CEO of Park Plaza Hotels commented: “To develop our first art’otel in Amsterdam, where we have a strong performance record in our two Park Plaza branded properties is an exciting evolution and we are confident of its appeal.  With art’otel amsterdam, we bring a modern, contemporary and edgy hotel addition to the city’s accommodation offering, presenting guests who have a passion for art and travel the unique opportunity to literally sleep in an art gallery.”
 
Park Plaza Hotels is also working on art’otel developements’ in Cologne – pictured – and Marrakech (both opening late 2009), and London (due to open in 2012).
 
www.artotels.com