The new brand was conceived by Ian Schrager in a partnership with Marriott International to combine "the personal, intimate, individualised and unique lodging experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott."

This delicate balancing act promises to encompass, "for the very first time", not only great design and true innovation, but also great personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings…“all under one roof”.

Edition will debut in Waikiki Beach October 2010 and will also open a property in Istanbul later this year. Planned openings are also scheduled in 24-hour international gateway cities such as Mexico City, Barcelona, Bangkok, and several other cities in various stages of development.

The Waikiki EDITION, is being designed by Yabu/Pushelberg, and will offer a restaurant by world-renowned chef, Morimoto; the exclusive Crazybox nightclub; a unique Sunrise Pool with lushly landscaped gardens by Deborah Nevins; an exclusive Private Sunset Beach with its own lagoon and imported sand from the neighbouring Hawaiian islands, providing the same experience as actually lying on a beach; an intimate Lobby Bar hidden behind a secret passage as if tucked away in a castle; a Bar at the Sunrise Pool and Bar at the Private Sunset Beach both under the sun and stars with spectacular views of the Harbour and Pacific Ocean; custom and individually designed 'Surf and Bikini Boot Camps'

Opening later this year, The Istanbul EDITION, designed by Gabellini/Sheppard, will offer 77 oversized guest rooms and suites with Rosewood or Soaped Oak walls, ceilings and floors, each like a unique and precious wood jewel box; the finest custom materials, exotic finishes and fabrics in the world; silk area rugs; marble guest bathrooms with floor to ceiling glass enclosed rain showers; world-renowned Cipriani Restaurant; a double height ceiling lobby with gold and silver leaf mosaic detailing and travertine floor and walls; private check-in; a Lobby Bar with private garden terrace; exclusive private event space; Penthouse floor Ballroom; a private club in the sky; a 2,400 square foot one-of-a-kind Penthouse with custom fabrics, furniture and exotic finishes throughout; 20,000 square foot spa by ESPA; high-end, luxury retail boutiques; a private drawing room with honesty bar and screening room for first run movies and private screenings.

For Edition, Schrager brings his original vision, passion and commitment to excellence to create something truly special in collaboration with Marriott. “People do not want something derivative. They want the real thing and this is the whole idea behind EDITION,” says Schrager. The role of Mr. Schrager is to act as a creative consultant and lend his vision for concept, design and marketing. His ground-breaking concepts give the Brand a true competitive edge, product distinction and a huge advantage over what is currently offered. However, the ultimate decisions on design, concept and operations are made by the property owners, developers and Marriott.

“Ian Schrager’s concepts have revolutionized both nightlife and hospitality. Time and time again he succeeds in making people feel as if they are part of something new, unique and special; always eliciting an emotional and visceral connection to the experiences he creates. His concepts have been and continue to be widely imitated around the world,” says Bill Marriott, Chairman and CEO, Marriott International.

www.EditionHotels.com