Aloft Hotels makes European debut

Owned by Thornsett Group, Aloft Brussels Schuman is located in the heart of the European Union district, and features 147 loft-like guest rooms, including three "Breezy Lofts" (Aloft's re-interpretation of a suite), a buzzing bar scene in the open lobby, an urban-inspired grab-and-go café and industrial design elements throughout. A vision of W Hotels, Aloft's stylish urban attitude is set to shake up the European mid-market hotel scene.

Aloft currently operates hotels in five countries - the USA, Canada, China, the United Arab Emirates and India, with Belgium
marking its sixth destination. Besides opening its first hotel in Europe with the Aloft Brussels Schuman, Aloft is continuing its global
expansion with further openings planned in India and the USA as well as
brand introductions in Thailand and the UK.

"The launch of Aloft in Europe underscores the strength of the Starwood
network and the power of the Aloft brand," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. "Aloft's emphasis on high design and affordability translates globally and is attracting a growing group of loyal travellers. In fact, Aloft represents one of the strongest brand launches in industry history and its international expansion so early in the brand's life cycle is unprecedented."

Roeland Vos, President, Starwood Hotels & Resorts Europe, Africa and
Middle East commented: "We are thrilled to introduce Aloft to Brussels,
a fitting choice for the brand's debut in Europe. The hotel's strategic
location in the heart of the European Quarter makes a bold statement
about how the brand is taking its innovative, fresh perspective on
hotels to the most important locations around the world."

Aloft Brussels Schuman will feature public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool
or grab a drink with friends at the re:mixSM lounge and w xyzSM bar.

The spacious guest rooms (minimum of 28m²) will feature the
brand's signature ceilings of nearly three meters high, with oversized
windows and roomy walk-in showers.

Aloft Brussels Schuman is the fifth Starwood Hotel in Belgium, joining
Le Méridien Brussels, Sheraton Brussels Hotel, Sheraton Brussels Airport
Hotel and Four Points by Sheraton Brussels.

www.aloftbrussels.com