Aloft arrives in Brooklyn

Located in the heart of Downtown Brooklyn, Aloft New York Brooklyn's
debut follows the 2010 opening of Aloft Harlem, giving Aloft outposts in two of New York's most dynamic and thriving neighborhoods.

"With its creative style and energetic vibe, Brooklyn will make a
perfect home for Aloft, and we're excited to expand our New York
footprint with our debut property in the borough," said Brian
McGuinness, Senior Vice President of Specialty Select Brands for
Starwood. "For the Gen Y-minded Aloft guest, who brings a real
appreciation of what's next in design and tech, a Brooklyn location
makes an ideal home base for exploring New York, and we're eager to
share it with them."

Featuring 176 loft-like guestrooms, Aloft New York Brooklyn will occupy
a prime spot in the heart of Downtown Brooklyn at 216 Duffield Street,
adjacent to Starwood's brand new Sheraton hotel. The hotel is located
next to the bustling Fulton Mall, and minutes from the world renowned
Brooklyn Academy of Music (BAM), Brooklyn Bridge, newly opened Brooklyn Bridge Park, happening nightlife, restaurants and hip boutiques. Aloft New York Brooklyn will feature a stunning two-story lobby atrium with its signature w xyz bar and an expansive roof terrace bar with panoramic views of the Manhattan and Brooklyn skylines.

"We are excited to open our second Starwood hotel in Brooklyn. The Aloft
brand is a great match for the explosive growth in this area," said Rick
Day, COO of Real Hospitality Group.

Guests can check  in via Aloft's automatic, pioneering Smart Check-in. Running on radio frequency identification (RFID) technology. Guestrooms feature plush platform beds, loft-like nine-foot ceilings and  oversized windows.

www.alofthotels.com