An interpretation of the conventional hotel Presidential Suite, the "Extreme Wow Suite" has been a hallmark of W Hotels brand since the brand was founded in 1998. W Hotels engaged Jouin Manku to design a forward-looking, innovative lifestyle experience created in a three-dimensional installation.

The "Extreme Wow Suite" first appearance was at the Instituto Tomie Ohtake in Sao Paolo, Brazil as part of a special touring exhibition entitled "Le Paris de Patrick Jouin."

The installation is designed to provide the feel of a work of art in-progress, as opposed to a polished model roo: “The installation is draft-like in that certain elements are refined and reworked to a sophisticated finish, emphasized by the use of colour, lighting, texture and materials, while others remain in development, outlined softly in white, giving the impression of a three-dimensional sketch or an evolving project in motion.”

Jouin and Manku have explored and considered how travel culture will change in the next five to ten years and how this will effect guests expectations for a hotel experience. The result is a full sensory experience with elements of extreme customization. Their design includes hidden details and elements of surprise that have been thought through especially for the W Hotel guest.

Jouin explains, "the hotel room of tomorrow will integrate service quality and guest pleasure, key elements for a perfect hotel experience. For example, technology can really offer the opportunity to customize the room and integrate culture in an innovative and exploratory way. This new interpretation allows W Hotels to include fashion, design and entertainment in the guest rooms in a unique and enticing manner."

"We were extremely excited that Patrick Jouin explored this new territory together with the W brand to develop the new ‘Extreme Wow Suite’ concept and further drive innovation for the W brand," added Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. "As W Hotels continues to regain its design leadership through a global expansion, the innovation of this suite is another proof point to support our dedication to design and innovation."

 “Le Paris de Patrick Jouin” will run from 29th July to 27th September 2009 at the Instituto Tomie Ohtake, a non-profit organization showcasing visual arts, architecture and design. The exhibition will then travel to soon-to-be-announced key international destinations in Europe and Asia.

W Hotels will soon debut in South America with the opening of W Santiago, slated to open this August. The hotel has been developed by The Territoria Group and has interiors by renowned international designer Tony Chi, Features include a Whiskey Blue nightclub by Rande and Scott Gerber; signature W lounge experience; Osaka, featuring a menu of Peruvian-Asian cuisine by Chef Ciro Watanabe; NoSo and Terrasur, Mediterranean restaurants by renowned Chef Jean-Paul Bondoux; an intimate Tea Library; a lively Wine Bar; and W Hotels The Store, W’s stylish twist on the hotel gift shop. W Hotels has an existing presence in Latin America with W Mexico City, which opened in 2003 in the upscale Polanco area.

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