W Hotels is to make its debut in Shanghai with a 400-room hotel in the city's central financial district of Pudong. It is due to open in 2008.
The newly built hotel will be the 28th 'W' in the group since the brand's New York debut in 1998.
Ross Klein, President of W Hotels Worldwide said: "With a promise of avant-garde architecture and design, an excellent location in Pudong - the central financial district of Shanghai - coupled with the signature style and hospitality for which the W brand is known, W Shanghai - Pudong, is expected to become one of Shanghai's most recognizable landmarks."
The hotel is being developed by Sun Hung Kai Properties Limited. Walter Kwok, Chairman and Chief Executive of Sun Hung Kai Properties, said: "W is the world's most innovative and stylish hospitality brand and is the natural choice for our stunning new development in Pudong, Shanghai. Sun Hung Kai Properties, as one of the leading developers of innovative and contemporary real estate projects in Hong Kong and China, is delighted to be working with the W brand to launch this exciting new hotel in Shanghai." Pudong is located on the eastern side of Huangpu River of Shanghai and has grown at a phenomenal speed since the city started its development ten years ago.
The area is now the base of the emerging hi-tech industry and modern manufacturing industries of Shanghai, and is the focus and symbol of China's economic reform. W Shanghai - Pudong will feature the dining, nightlife and entertainment options for which the brand is known, complete with a spa and retail store.
www.w-hotels.com
