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Element
Abu Dhabi UAE
Starwood announce EMEA debut for new brand
Starwood Hotels & Resorts Worldwide & Abu Dhabi National Exhibitions Company (ADNEC), have announced the launch of a new Element hotel in Abu Dhabi, marking the brand’s debut in the Europe, Africa and Middle East region.
The new Element hotel is scheduled to open in 2011 at the prestigious Capital Centre development in Abu Dhabi – a business and residential micro-city including a state-of-the art exhibition centre, a 2.4km marina development, and a gravity-defying, iconic feature tower known as Capital Gate. Element will showcase 36 studios, 144 one-bedroom guest rooms, and 90 two-bedroom units, a restaurant, swimming pool and fitness center.
Roeland Vos, President Europe, Africa & Middle East, Starwood Hotels & Resorts Worldwide, Inc. said Element would “reinvent the extended stay hospitality service category”:
“Abu Dhabi is a great city for Element’s first entry to the Middle East. The location of the hotel, combined with our existing relationship, creates the perfect setting for the debut of Element in Abu Dhabi.”
Described as “a no-compromise, eco-chic experience, initial designs for Element include Starwood’s signature Heavenly® bed - re-imagined as a platform bed, and spa-like bathrooms with oversize showers and rain showerheads.
